Wisdom Shift Terms of Service
Effective date: 1 December 2026 · Last updated: 13 November 2026
These terms are an agreement between you (the "Customer") and The ASPIRE Group International, LLC, trading as WisdomShift ("Wisdom Shift", "we", "us"). They cover your use of the Wisdom Shift platform (the "Service").
You accept these terms when you create an account, start using the Service, or click to accept them. If you accept on behalf of an organisation, you confirm that you have authority to bind it.
1. Other documents that apply
These terms work together with:
- our Privacy Policy;
- our Data Processing Agreement (DPA), which your workspace administrator accepts in the platform and which governs how we process personal information on your behalf;
- any signed order form or agreement between you and us.
A signed agreement takes priority over these terms where they conflict. On personal information, the DPA takes priority over these terms.
2. Definitions
- Workspace: your organisation's account space in the Service, with its own members, learners, settings and data.
- User: a person you allow to use your workspace, such as a coach or an administrator.
- Learner: a person being coached in a session.
- Customer Content: everything submitted to or produced in your workspace. This includes session audio while it is processed, transcripts, notes, documents, knowledge base content, and AI-generated outputs.
- Session credit: the unit used to pay for sessions (section 6).
3. The Service
Wisdom Shift is an AI-assisted coaching platform. During a session it transcribes the conversation and gives the coach real-time prompts. Afterwards it produces summaries, check-ins, draft emails, scores and development insights.
We may improve and change the Service over time. We will not materially reduce its core functions for a period you have already paid for without telling you.
4. Your account
You are responsible for:
- keeping sign-in details secure and enabling two-step sign-in where offered;
- making sure only your Users access your workspace, and for what they do in it;
- keeping account details accurate;
- telling us promptly at privacy@wisdomshift.app if you suspect unauthorised access.
5. Recording consent and lawful use
Wisdom Shift records and analyses conversations. Before each session you must:
- tell every participant that the session will be transcribed and analysed with AI; and
- obtain any consent the law requires.
You are responsible for having a lawful basis to process learners' information. You are also responsible for meeting the call-recording and privacy laws that apply to you and your participants.
By using Wisdom Shift, you indemnify The ASPIRE Group International, LLC and its related entities against any claim arising from a session recorded without the notice or consent the law requires. This applies from your first session, including during the free trial. Section 16 sets out the details.
6. Free trial, session credits and payment
6.1 Free trial
New workspaces get 10 free session credits. They are used in the same way as purchased credits (section 6.2), so a 60-minute session uses 2 of them. If a session runs past the last free credit, the rest is taken from purchased credits if you have any. Some reporting features unlock after your first purchase. We may change or end the free trial offer for new customers at any time.
6.2 Session credits
Sessions are paid for with session credits:
- One credit covers up to 30 minutes of session time, plus a 2-minute grace period. A session uses one credit for every 32 minutes or part of 32 minutes, with a minimum of one credit.
- For example, a 30-minute session uses 1 credit, a 60-minute session uses 2, and a 90-minute session uses 3.
- Credits are taken from the workspace balance when the session ends.
6.3 Buying credits
Credits are sold in bundles. The bundle sizes and prices shown at checkout apply. Prices are in US dollars.
There are two price levels:
- a lower price if your workspace uses your own AI keys;
- a standard price if it uses our AI keys.
Purchased credits are added to your workspace once payment succeeds. Unless we agree otherwise in writing, purchased credits do not expire.
6.4 Auto top-up
You can choose to have a bundle bought automatically when your balance runs low. If an automatic payment fails, auto top-up switches off until an administrator turns it back on.
6.5 Payments and taxes
Payments are processed by Stripe. Prices exclude taxes unless stated. You are responsible for any taxes that apply, other than taxes on our income.
6.6 Refunds
Credit purchases are non-refundable, except where the law requires a refund or we agree in writing. We will correct duplicate charges and billing errors.
6.7 When credits run out
You cannot start new paid sessions until you buy more credits. You can still sign in and see your past work.
7. Using your own AI keys
If you connect your own AI provider keys:
- you confirm that you are authorised to use them;
- the provider bills you directly, under your own agreement with it, and you are responsible for those charges;
- if a key is missing, invalid or revoked, AI features may stop working until it is fixed or you switch back to our AI keys.
Transcription runs through our transcription provider unless you supply your own transcription key.
8. Acceptable use
You must not:
- break the law or infringe anyone's rights through the Service;
- record anyone without the notice and consent described in section 5;
- try to get around security, access or credit controls;
- reverse engineer the Service, or access other workspaces or our systems without permission;
- upload malicious code;
- use the Service to build a competing product;
- resell or white-label the Service without our written permission.
We may suspend access to protect the Service, other customers or third parties. Where practical, we will give notice first.
9. Your content
You own your Customer Content. You give us the right to host, process and transmit it, only as needed to provide, secure and support the Service for you. Personal information in it is handled under the DPA.
We do not use your Customer Content to train or fine-tune general-purpose AI models. We may produce anonymised, aggregate statistics as set out in the DPA. These cover groups of at least 10 people and contain no personal information.
10. AI-generated content
AI outputs can be incomplete, inaccurate or unsuitable for your purpose.
Wisdom Shift supports professional coaching. It does not replace professional judgement, and it is not therapy, medical, legal, financial or employment advice.
You are responsible for reviewing outputs before you rely on them or send them to anyone. This includes emails sent to learners.
11. Our intellectual property
We and our licensors own the Service, including its software, design, methods, scoring models and documentation. These terms give you a right to use the Service. They do not transfer any of our intellectual property to you.
12. Confidentiality
Each of us will protect the other's non-public information with reasonable care. Each of us will use it only for the purposes of this agreement, unless the law requires disclosure.
13. Ending the agreement
13.1 Cancelling
You can cancel at any time in the platform or by emailing us.
When you cancel:
- your workspace has 60 days to export its data;
- learner data is deleted after 30 days;
- the coaches' own data is deleted after 60 days;
- we issue deletion certificates, as set out in the DPA.
13.2 Suspension or termination by us
We may suspend or end your access if you:
- seriously breach these terms;
- do not pay;
- create a security or legal risk.
Where practical, we will give notice and a chance to fix the problem.
14. Warranties
To the extent the law allows, the Service is provided "as is" and "as available". We do not promise that it will be uninterrupted or error-free.
15. Limits on liability
To the extent the law allows:
- neither party is liable for indirect or consequential loss, or for lost profits, revenue, goodwill or data;
- our total liability to you is limited to the amount you paid us in the 12 months before the claim. If you have paid us nothing, for example during the free trial, it is zero;
- your total liability to us is limited as follows:
- during the free trial, before you have bought any credits: US$1,000, including for misuse of the Service or breach of section 5 (recording consent and lawful use) or section 8 (acceptable use);
- after you have bought credits: the amount you paid us in the 12 months before the claim, except that a breach of section 5 or section 8 is not limited.
These limits do not apply to:
- your payment obligations;
- your indemnity under section 16;
- either party's breach of confidentiality;
- liability that the law does not allow to be limited.
Nothing in these terms removes rights you have under consumer protection law that cannot be excluded. This includes the Australian Consumer Law, where it applies.
16. Indemnity
By using Wisdom Shift, you agree to indemnify and hold harmless The ASPIRE Group International, LLC, its related entities, and their officers, employees, contractors and agents (the "Wisdom Shift Parties").
This covers all claims, losses, fines, penalties, damages and reasonable costs, including legal fees, that arise from any of the following:
- any session recorded, transcribed or analysed without the notice or consent the law requires (section 5);
- your Customer Content;
- your breach of these terms.
This indemnity applies from the first time you use the Service, including during the free trial. It is not limited by section 15.
17. Governing law and disputes
These terms are governed by the laws of the State of Florida, United States.
We will both first try to resolve any dispute informally and in good faith. If that fails, the state and federal courts in Florida have exclusive jurisdiction, except where the law gives you the right to bring a claim elsewhere.
18. Changes to these terms
We may update these terms. We will tell you about significant changes by email or in the platform at least 30 days before they take effect. If you keep using the Service after that, you accept the updated terms. If you do not agree, you can cancel under section 13.
19. General
- If part of these terms cannot be enforced, the rest still applies.
- Not enforcing a right straight away does not mean we give it up.
- You may not transfer this agreement without our consent. We may transfer it as part of a merger or sale of our business.
20. Contact
The ASPIRE Group International, LLC, trading as WisdomShift 795 Waterbend Trail, Sarasota, Florida 34240, United States Email: privacy@wisdomshift.app